In today’s digital marketing landscape, brands frequently leverage promotions like sweepstakes and contests to engage consumers, build brand ...

Learn how to promote your business in 25 ways and drive more sales, complete with examples and resources to get started ...

Zeiss built a GenAI app on top of Veeva Vault’s PromoMats, a regulated content app for the promotional content management ...

British luxury carmaker Bentley has announced plans to launch its first electric vehicle (EV) a luxury urban SUV, in 2026.

See the game like LaMelo Ball, Breanna Stewart, Scoot Henderson, Flau’jae Johnson, and the newest PUMA Hoops athlete Tyrese ...

As retailers enter the new year, they face a critical reality: simply having a retail media network is no longer enough.

Two University of Pittsburgh at Bradford’s branding projects captured awards in the international MarCom Awards program, ...

Want to create viral, newsworthy content? Learn how emotions plus strategic timing can make your content resonate on social ...

Growth doesn’t solve all of a brand’s problems and fast growth doesn’t solve them faster, but it does force you to deal with ...

What are SMART goals and why do you need them? Here's all you need to know about SMART goals (with examples) in 2024.

Marketers, take note. Traditionally female-dominated or male-dominated buying categories, like skincare or automobiles, are ...