Puma’s newly returned marketer Tara McRae joins the Marketer’s Brief podcast to discuss brand collaborations and what’s ahead ...

Digital marketing is a rapidly evolving field, and as we move toward 2025, several emerging trends are set to reshape how ...

Cristiano Ronaldo has once again found himself at the center of a heated debate, but this time, it’s not about his on-field ...

While creating social media content can drum up sales, it also helps build trust and creates a community where women feel ...

AI-driven search platforms are rapidly evolving and are poised to disrupt advertising strategies that fail to adapt to the ...

The blunt reality is: Too much ego and sentimentality exists in modern travel marketing. Sticking to the old way of doing ...

Despite the dominance of branding strategies, there is a growing counter-culture rejecting this form of consumer manipulation ...

Advt Some staggering numbers that bring the value of sports marketing to life –Nike’s 1984 signing of Michael Jordan is perhaps the greatest win-win athlete endorsement of all time – with the Jordan ...

Los Angeles-based marketing agency Runway Influence has recently expanded its footprint in the content and influencer ...

In an increasingly competitive sports marketing environment, how can brands use social impact to stand out? Laureus' Astin ...

Marketing should be positioned as a strategic driver of growth and long-term value. How do you make that happen? The post How ...

Alison Payne, who succeeds longtime marketer Jonnie Cahill, previously revamped brands like Dos Equis and oversaw global beer ...