Insights into today’s SEO landscape, from the value of brand authority to the SERPs' evolution and why AI-powered search ...

Google is the king of search result ads. Microsoft tries, and is experimenting with different ways to provide ad-supported AI ...

Like it or not, Humphries and Story insist, LLMs are here to stay. They conclude their article by agreeing with the Bing (Microsoft) chatbot, Sydney, that “historians and AI can work effectively ...