Ad slogans help us determine the best products for our lives, and the best ones hit us in the feels. While the advertising ...

Oh yes, keep it simple. The best slogans do. PHIL DUSENBERRY, former chairman of BBDO North America was inducted into the Advertising Hall of Fame in 2004. He is the author of the practical memoir ...

His campaign, built on simple slogans and emotional appeals, resonated with voters who felt abandoned by the political ...

The best slogans are mini-vision statements ... Many large companies spend millions of dollars with ad agencies and image consultants to come up with new slogans. Communicating the new slogans ...

There are slogans, and then there are taglines. According to brand consultant Laura Ries at Advertising Age, "Taglines are like the road sweepers at the end of a parade ... they seldom position ...

From ‘little silver spoon boy Donald Trump’ to ‘Kamala is for they/them’, Eric Garcia breaks down the most ostentatious ads ...

Here’s why slogan T-shirts are back – and 15 of the ... If trackers are disabled, some content and ads you see may not be as relevant to you. You can resurface this menu to change your choices ...

Ernst & Young is introducing a new tagline, “Shape the future with confidence,” and an international advertising campaign ... into separate companies. The slogan is part of a broader brand ...

A new PS5 advert has got tongues wagging for seemingly hinting at a new annoucement for PlayStation’s 30th birthday.

and supplementary insight from Campaign's Best Places to Work Regular data-led insight reports from Campaign AI, our business intelligence tool ...

During that time its sales in the U.S. have gone from 15,007 units in 1974 the year before the ad slogan began to 266,200 ... tagline is considered one of the best in the automotive biz (See ...