In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

The Air Jordan 3 is an unimpeachable sneaker. It marked the start of a long partnership between the greatest basketball ...

Puma and Asics lead in brand searches and sales growth on the resale market. Nike dominates in high-value sneaker ...

Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

There’s no word yet on when the other sneakers will be added to “Fortnite Kicks,” but it’s evident that Epic Games and Nike, ...

The online fundraiser event also includes a special opportunity to purchase this year's 20th anniversary commemorative ...

Nike's share price has fallen significantly due to slower growth, but its strong fundamentals and the return of a former CEO ...

This fall, basketball admirers and sneakerheads have something thrilling to look forward to with the launch of the Nike G.T. Cut 3 "Jordan Poole" PE (Player Exclusive).

Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could be good news for the sports ...

Anta still trails Nike in its home market, but global brands are increasingly losing their edge in China. Local brands have a ...

NBA Commissioner David Stern banned the Air Jordan 1, citing rule violations, but privately requested an autographed pair for ...

Andreas Harlow, former vice president and global footwear creative director of Nike’s Jordan Brand, joined the hands-free ...