Adidas partners with The Hidden Opponent to promote athlete mental health, launching a supportive apparel line and expanding ...

Chris McIntosh had big shoes to fill when he replaced Wisconsin Hall of Fame athletic director Barry Alvarez in 2021. This ...

Nike agreed to pay the $410,000 fine for Air Jordan 1's NBA uniform violation and cleverly took it as a bold marketing ...

The athletic brand revealed "Sport Is Everything" today ... Peter Verry is the Senior News and Features Editor for Athletic ...

Selling & Distribution Expenses, Administrative Expenses and Other Income/Expenses For the YTD period, the company’s total ...

The coaching staff and volunteers put out a call for donations for athletic apparel like shoes, sports bras and compression ...

Kynisca Sports International, the multi-team women’s soccer organization launched in July by NWSL Washington Spirit owner Michele Kang, is leading a $2M funding round for IDA Sports, a footwear brand ...

"It's cool to show the kids that you can still achieve things that you want to achieve, no matter what your surroundings look ...

Today, Reebok, the iconic and irreverent sports culture brand, announced for the second time in 2024 a collaboration with ...

When you first start running, you can wear any shoes that are comfortable. But pretty soon you'll probably want to get yourself a pair of real running shoes, and that's when you'll find yourself ...

This week’s episode reveals the behind-the-scenes efforts of Japanese sports goods manufacturers at the Paris Olympics, ...

Businesswoman Michele Kang made headlines in July with her $4 million donation to the United States women's rugby sevens team following the squad’s Olympic bron ...