Adidas partners with The Hidden Opponent to promote athlete mental health, launching a supportive apparel line and expanding ...

Chris McIntosh had big shoes to fill when he replaced Wisconsin Hall of Fame athletic director Barry Alvarez in 2021. This ...

Nike agreed to pay the $410,000 fine for Air Jordan 1's NBA uniform violation and cleverly took it as a bold marketing ...

The athletic brand revealed "Sport Is Everything" today ... Peter Verry is the Senior News and Features Editor for Athletic ...

Selling & Distribution Expenses, Administrative Expenses and Other Income/Expenses For the YTD period, the company’s total ...

Today, Reebok, the iconic and irreverent sports culture brand, announced for the second time in 2024 a collaboration with ...

When you first start running, you can wear any shoes that are comfortable. But pretty soon you'll probably want to get yourself a pair of real running shoes, and that's when you'll find yourself ...

If your child does a variety of sports, make sure they have appropriate footwear for the sport. Athletic shoes are designed ...

Joe Preston discusses how New Balance has moved on from the 2016 Trump controversy and his strategy to appeal to new ...

Anta still trails Nike in its home market, but global brands are increasingly losing their edge in China. Local brands have a ...

Nike's share price has fallen significantly due to slower growth, but its strong fundamentals and the return of a former CEO ...

Golden State Warriors star Stephen Curry shared his reaction to the Curry Brand’s first-ever collegiate superstar’s defensive play.