Netflix averages more than 30 million viewers
If you believe in omens, Netflix appeared to be in for a very long day on Wednesday. As the streaming giant began its NFL pregame show prior to airing the Kansas City Chiefs’ 29-10 blowout over the Pittsburgh Steelers, viewers were welcomed to the broadcast … with immediate audio issues.
Netflix’s NFL debut broke the record for a U.S. streaming audience for an NFL game, as an average of more than 24 million domestic viewers tuned in to the Kansas City Chiefs’ win over the Pittsburgh Steelers and the Baltimore Ravens’ win over the Houston Texans on Christmas Day.
The Baltimore Ravens’ victory over the Houston Texans managed an average minute audience of 24.3M viewers, and U.S. viewership peaked with more than 27M viewers during the halftime show. It was the most-watched Christmas Day NFL game on record (since 2001) among the 18-34 demo, with 5.1M tuning in.
“Netflix entered the NFL streaming game on Wednesday with its pair of NFL broadcasts, with the Ravens vs. Texans posting a 24.3 million average minute audience and the Chiefs vs. Steelers notching a 24.1 million average minute audience,” the Bleacher Report wrote of the Christmas games.
The video streaming giant has assembled a cast of 22 sports personalities in all from across a variety of networks. NFL fans will recognize CBS's Ian Eagle, ESPN's Mina Kimes and Fox's Greg Olsen, among others, as they provide commentary on the two games throughout the day.
Netflix passed two tests on Wednesday when it streamed live NFL football games for the first time in its history.
Netflix will have one of its biggest days Wednesday since the site launched in 1998 when it airs two NFL games for the first time.
Ravens vs. Texans, Chiefs vs. Steelers and Beyoncé were big draws on Netflix, marking the latest step in the streaming service's move into live sports.
The flagship wrestling program adds to Netflix’s budding slate of live sports programming, which in recent weeks included the Jake Paul-Mike Tyson fight and the NFL Christmas Day games.
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