Below, take a look at Ad Age’s Top 5 sports marketing ideas for the month.

An NBA 2K25 game file, which is not yet publicly available, suggests the second NBA Cup will feature different court designs ...

The 'crazy' story behind Nike's iconic 'Swoosh' logo is making people relieved there's 'a happy ending'. There's no doubt ...

Tonight's SmackDown is getting a ton of hype from WWE, the wrestling media, and fans of the sports entertainment powerhouse.

We've hit the semifinals in our look at the best high school sports logo in Greater Lansing. Bath, Portland, Okemos and ...

Many famous logos use bespoke fonts, which allow a brand to ensure a distinct visual asset. But while these are sometimes ...

Perhaps the most meaningful branding moment of the Professional Women’s Hockey League’s inaugural season came when Molson sponsored the movement of player nameplates from above the jersey number to ...

Meet the Boston Fleet, Minnesota Frost, Montreal Victoire, New York Sirens, Ottawa Charge and Toronto Sceptres.

The PWHL released their new logos this week. The responses were mostly positive, but for those fans who were not, looking at ...

The village fire department has a smoldering new look that made its debut on uniforms and shirts. Designing the new artwork, that’s in the form of a patch, was James Hipple, a senior at McDonald High ...

Adidas to Deliver Nostalgic Ecru DesignAs the football season is still unfolding, news has already emerged regarding ...