ESPN and Ion Television double WNBA regular season viewership in 2024
ESPN and Scripps’ Ion Television both more than doubled their Women’s National Basketball Association (WNBA) viewership during the 2024 regular season. WNBA games on ESPN averaged 1.2 million viewers, a year-on-year increase of 170 per cent
WNBA on ION More than Doubles Viewers
WNBA games on ION averaged 670,000 P2+ viewers, a 133% increase from 2023. Of the total reach of 23.37 million – up from 12.3 million last year – 9.46 million viewers P2+ only watched games on ION. (One-minute qualifier Live+SD; excludes repeat broadcasts and ESPND)
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Writer/editor/author with an emphasis on women's sports, MLB and NFL. The new TV deal between the WNBA and ION is critical because right now the league's primary television rights is with ESPN ...
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All of these games will be simulcast live on the streaming service ESPN+. And finally, 50 regular season matches are set to be aired on the ION TV network (available over-the-air and on most cable ...
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