Nike seemingly referenced the Boston Celtics guard after Giannis Antetokounmpo's 59-point performance, prompting the NBA champion to engage with the brand.

The simmering feud between Jaylen Brown and Nike appears to have flared up again thanks to a post from the apparel and footwear giant.

Brown has a long history of being openly critical of Nike, including back in 2022 when he questioned the brand's ethics following its decision to cut ties with Kyrie Irving. Brown's criticism continued this past summer when he appeared to blame the brand for being omitted from Team USA, with Nike being the team's official sponsor.