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WEBSep 10, 2024 · DATE: October 1, 2024 — 2:00 PM ET | LOCATION: Online. There are plenty of smart, responsible ways for social media marketers to use AI in B2B marketing. Join Andy Crestodina for practical strategies for using ChatGPT to boost LinkedIn performance, generate engaging content, and create impactful social assets at this MarketingProfs free webinar.
Ethical Marketing Practices for Businesses of All Sizes
WEBEthical marketing revolves around being genuine in communications—a practice that businesses of all sizes should already be following. Whether in a traditional advertisement or social media post, avoid disingenuous or misleading information and exaggerated claims; always include details that are pertinent to the legal use of a product or service.
3 Tips for B2B Marketing Communication Strategies | MarketingProfs
WEB2. Lead with purpose and communicate with empathy. The importance of digital channels for enterprises has steadily grown over the past couple of years, but the pandemic really put digital in the spotlight. In fact, sales leaders now rate digital channels two times more important than before, McKinsey reports.
A Messaging Framework: Why You Need It, How to Build It
WEBA messaging framework is a structured representation of what your company and products stand for. The framework exercise is a systematic way of defining the value you bring to your customers. It not only communicates the what, why, and how of your business to its target audience but also becomes a step-by-step guideline for company ...
Digital vs. Traditional Advertising | MarketingProfs
WEBSharper Segmentation and Personalized Targeting. A digital ad is less likely to go to waste or reach a nontarget audience. Digital advertising allows the ad to be customized and personalized to a specific demographic, narrowing the target range and increasing the chances of conversion. 5. Pay per Performance.
Successful B2B Relationships and Partnerships - MarketingProfs
WEBHow to Create Successful B2B Relationships. B2B marketers have many business partnerships—with intermediaries, customers, and others. And, as a B2B marketer, you'll often be looking to establish close relationships with your partners. After all, close and long-term B2B relationships would likely be more profitable.
How to Create a Message Strategy and Positioning Statement
WEBA message strategy includes a positioning statement, three or four support points, and as much detail as necessary to accommodate all marketing communications. Positioning Statement Defined. A positioning statement is a short, declarative sentence that makes it clear what you do and why the target audience should care enough to want to know more.
Content Marketing Guidelines: 10 Must-Have Elements
WEB10 Must-Haves for Your Content Marketing Guidelines. by Mindi Zissman. Everything has changed because of the pandemic, including traditional marketing tactics. Industry events have been canceled. Your customers are working exclusively from home, and they're busier than ever, adjusting to videoconferencing and juggling additional responsibilities.
Audience Analysis in 6 Steps | MarketingProfs
WEBHere's how to conduct audience analysis effectively. 1. Identify your target audience. The first stage of audience analysis involves defining your target audience. One way of doing that is through market research. You can conduct surveys, interviews, focus groups, and other types of research to define your ideal customer better.
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